Industry
Jun 6, 2019
Hear from leaders at some of today's most important companies as they share their learnings, challenges, and breakthroughs.
Exploring Music, Media & Markets
In this Sway Minds Spotlight, we bring together architects of two musical powerhouses that have reshaped the global landscape. K-pop, a $10 billion industry with acts like BTS contributing billions to South Korea's economy, meets Hip-hop, which accounts for nearly 28% of U.S. music consumption.
Our panel features:
Chris Lee and John Yang from SM ENTERTAINMENT, driving K-pop's international strategy
Che Pope, the Grammy-winning producer behind multi-platinum Hip-hop albums
Quincy Jones III, whose production shaped the legacy of icons like Tupac
Led by Sway Ventures' Karl Karlsson, these industry titans explore how K-pop's precision-engineered approach to stardom is colliding with Hip-hop's raw cultural power. They discuss the technology enabling this fusion, from streaming platforms with hundreds of millions of users to social media-driven marketing strategies.
The conversation delves into how cross-cultural collaborations are opening new markets, the evolution of music business models in the digital age, and what's next as these genres continue to dominate and transform global pop culture.
Gain insights from the minds behind music that moves markets and shapes generations.
