Portfolio
Oct 1, 2025
Bento Co-Founder & CEO Mick Ebeling on how purpose, technology, and storytelling can drive scalable human impact.
Mick Ebeling has built a career around redefining what is possible. Named to Fortune’s “Top 50 World’s Greatest Leaders” and a recipient of the Muhammad Ali Humanitarian of the Year Award, he is a three-time honoree of TIME’s Best Inventions list and one of today’s most recognized voices in mission-driven innovation.
As Founder of Not Impossible Labs, Ebeling created an innovation studio dedicated to solving real-world problems through technology and storytelling. From The Eyewriter to Project Daniel and Music: Not Impossible, his work blends compassion with ingenuity, turning empathy into executable design.

Bento, one of Not Impossible Labs’ most successful spin-offs, embodies that mission. What began as Hunger: Not Impossible has evolved into a scalable platform that connects people in need with food in real time using AI-driven logistics and community partnerships. Now led by Ebeling as Co-Founder and CEO, Bento is redefining how technology can combat food insecurity with precision and dignity.
For Sway Ventures, Bento represents the intersection of innovation and impact, a model for how purpose-built technology can deliver measurable change while creating new categories of social enterprise.
Ebeling’s message at Sway Minds 2025 was simple and profound: “Commit, then figure it out.” It is the mindset that powers every venture he leads and a reminder to founders and investors alike that the greatest innovations often begin with a single act of human commitment.
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