News & Events

Oct 1, 2025

Mick Ebeling on Purpose-Driven Innovation and the Power of “Not Impossible”

Mick Ebeling on Purpose-Driven Innovation and the Power of “Not Impossible”

Bento Co-Founder & CEO Mick Ebeling on how purpose, technology, and storytelling can drive scalable human impact.

Mick Ebeling has built a career around redefining what is possible. Named to Fortune’s “Top 50 World’s Greatest Leaders” and a recipient of the Muhammad Ali Humanitarian of the Year Award, he is a three-time honoree of TIME’s Best Inventions list and one of today’s most recognized voices in mission-driven innovation.

As Founder of Not Impossible Labs, Ebeling created an innovation studio dedicated to solving real-world problems through technology and storytelling. From The Eyewriter to Project Daniel and Music: Not Impossible, his work blends compassion with ingenuity, turning empathy into executable design.

Bento, one of Not Impossible Labs’ most successful spin-offs, embodies that mission. What began as Hunger: Not Impossible has evolved into a scalable platform that connects people in need with food in real time using AI-driven logistics and community partnerships. Now led by Ebeling as Co-Founder and CEO, Bento is redefining how technology can combat food insecurity with precision and dignity.

For Sway Ventures, Bento represents the intersection of innovation and impact, a model for how purpose-built technology can deliver measurable change while creating new categories of social enterprise.

Ebeling’s message at Sway Minds 2025 was simple and profound: “Commit, then figure it out.” It is the mindset that powers every venture he leads and a reminder to founders and investors alike that the greatest innovations often begin with a single act of human commitment.

To explore the full discussion, including topics not covered here, subscribe to Sway Capital’s YouTube channel and get early access when Mick Ebeling’s session is released.

To the dreamers, the builders, the contrarians…

We're not just investing in companies; we're investing in the audacious idea that technology, guided by human wisdom, can create a future of unparalleled prosperity and possibility.

Sway Capital

2801 West Coast Hwy
Newport Beach, CA 92663

The information provided on this website by Sway Capital is for general informational purposes only and does not constitute legal advice. All content is subject to change without notice.

©2025 Sway Capital.

All Rights Reserved.

To the dreamers, the builders, the contrarians…

We're not just investing in companies; we're investing in the audacious idea that technology, guided by human wisdom, can create a future of unparalleled prosperity and possibility.

Sway Capital

2801 West Coast Hwy
Newport Beach, CA 92663

The information provided on this website by Sway Capital is for general informational purposes only and does not constitute legal advice. All content is subject to change without notice.

©2025 Sway Capital.

All Rights Reserved.

To the dreamers, the builders, the contrarians…

We're not just investing in companies; we're investing in the audacious idea that technology, guided by human wisdom, can create a future of unparalleled prosperity and possibility.

Sway Capital

2801 West Coast Hwy
Newport Beach, CA 92663

The information provided on this website by Sway Capital is for general informational purposes only and does not constitute legal advice. All content is subject to change without notice.

©2025 Sway Capital.

All Rights Reserved.